Privacy Policy

About This Policy

Your privacy matters to us. We are committed to protecting your privacy. So this Privacy Policy tends to explain how your personal information is collected, used, disclosed and otherwise processed by Upblock Technology Limited (collectively, "Upblock," "we," "our" or "us") through the use of Upblock's websites and mobile applications.

Upblock is the controller of your personal information. This Privacy Policy applies to our websites, mobile applications, games and other related online services on which this Privacy Policy is posted, and our collection of information from our corresponding social media features and pages (each a "Service" and collectively, the "Services").

We reserve the right to amend this policy from time to time, so you're always welcome to regularly check it. Your continued use of the Services after the effective date means that you totally accept the updated terms of Privacy Policy.

You acknowledge that you agree to our collection and use of your data in accordance with this Privacy Policy when you download, access and/or play our games, or interact with our websites or other Services.

Your Personal Data We May Collect

We may collect some of your personal data in various ways, including through your playing of our games, or interaction with our websites, advertising or other Services. Also, the data we obtain is up to the context when you interact with us, the decisions you make (including your privacy settings), and the products and features you use.

The data we collect may include, but is not limited to, the following:

a. Data that you provide us with when you fill in forms, answer questions or participate in surveys when using parts of our Services, when you register or log in to your account or when you refer friends to try our games and Services;

b. Your messages to our Services (such as emails and chat logs using our messaging systems);

c. Data about your account and game progress, like how you play our games and interact with our Services (such as which of our games you are playing, the game versions, your progress through the games, session time and duration, number of attempts at each level and purchase made);

d. Your device identifiers (such as advertising ID);

e. Data about your device, such as device name and operating system, network state, browser type and language;

f. Data we collect via cookies and other similar technologies, as explained further below;

g. Data we receive from third-party tools if you link a third-party tool with the Services (such as Facebook, WeChat or Google);

h. Data we collect about you from other third-party companies who have obtained your consent or have another legal right to share such data with us;

i. Data for advertising and analytics purposes, so we can provide you with better Services; and other data you choose to give us.

We may from time to time ask you to authorize us to collect your or your device's certain information. For example, sometimes we may request your permission to access your contacts in order to invite them to play our games with you. If you do not consent to the collection, use or sharing of this type of information, please do not provide us with such information. Every time we collect your information or data, you will be notified of the types of data we may collect, the reasons we need it and the purposes of the use.

Downloading, accessing and/or playing our games or using our other Services means that you agree to the collection of information about you by us.

How We May Use Your Personal Data

We may use the information or data we collect for a variety of purposes, such as the following:

a. Performing our games and Services

b. Account registration and granting permission to play our games and use our Services

c. Analysis and optimization

d. Fraud prevention

e. Customizing in-game offers

f. Responding to your comments and questions

g. Showing personalized advertisements

We may also use data for the other purposes set out in this Privacy Policy, including for Advertising purposes. We also analyze and use the data that we collect on an anonymized or aggregated basis for product development, to analyze the performance of our games, to troubleshoot and to improve and optimize the games to ensure the best player experience for our players as a whole.

We may also use data for analytics and advertising to understand how our services are used, including the other purposes set out in this Privacy Policy. We may analyze and use the information that we collect on an anonymized or aggregated basis for product development, to analyze the performance of our Games, to troubleshoot, and to improve and optimize the Games to ensure the best player experience for our players as a whole.

A more detailed description of some of the ways that we use your information is set out below and in the other sections of this Privacy Policy.

Advertising

When you play our games or use our Services, non-personal identifiers such as the Android advertising ID and/or Apple's ID for advertising (the ‘IDFA') and other information from your device are collected and shared with advertising partners to enable the technical delivery of ads to your device.

Our advertising partners may combine this information with information which they have collected about you when you use their services (or the websites or services of third parties) in order to serve you more relevant ads in our games or to improve the accuracy of their targeting and measurement systems.

This Privacy Policy does not apply to the collection of your information by our advertising partners. We recommend that you review our advertising partners' privacy policies for more information. By playing our games, or accessing or using our Services, it means that you consent to the collection and use of your data for targeting and advertising purposes by us and our advertising partners. We may from time to time show relevant ads from third parties like Facebook, Admob, AppLovin, Unity etc. in our games.